01
Brand Systems
Identity, typography, voice and motion principles built to hold up across every surface — from a favicon to a flagship.
- Visual identity
- Logo & wordmarks
- Brand guidelines
Digital studio · since 2019
We design frames,
direct the play,
and send the ripple.
A boutique studio crafting cinematic websites, motion systems, and brand experiences for founders who refuse to look like everyone else.
Trusted by founders, ateliers & independent labels
NORTHWIND
Maison Aril
OBLIQUE/CO
Halcyon Press
STILL HOURS
Verra & Sons
What we do
Studio practice, four disciplines, one cinematic thread.
02
Cinematic Websites
Sites that feel like opening titles. Layered, immersive, performant — engineered for storytelling and built to convert.
- Art direction
- Webflow & custom builds
- CMS & e-commerce
03
Motion & Film
Brand films, product reveals, and ambient loops. Frame-by-frame craft that moves people before it sells them anything.
- Direction & editing
- Motion design
- 3D & compositing
04
Creative Strategy
Positioning, narrative and launch architecture. We help you decide what to say before we ever decide how it should look.
- Brand strategy
- Naming & messaging
- Launch planning
Why frameplayripple
A small studio with an editorial obsession.
We don't scale by adding seats. We scale by saying no. Every project is led by a senior designer and director — no handoffs, no juniors learning on your dime, no decks that go nowhere.
Senior-led, always
The person you meet is the person who designs, writes, and ships your work.
Editorial taste
We pull from cinema, print and architecture — not from the same five Dribbble shots.
Built to last
Performant code, future-proof systems, documentation you'll actually use.
Quiet partnership
Long after launch, we're a call away. Most clients stay with us for years.
Kind words
What founders say after launch.
"They didn't redesign our brand. They translated it. Three years later, every page still feels like the day we launched."
"The kind of studio that asks the hard questions early. Our site converted 3× the day it shipped — and looked like an A24 trailer doing it."
"Senior, calm, deeply attentive. They write better than our copywriter and design better than our last agency. We just kept renewing."
Visit the studio
Cape Town · by appointment.
Our studio sits above a small bookshop in the De Waterkant quarter. Mornings are for making; afternoons are for meetings, coffee, and the occasional film screening.
Address
42 Loader Street, De Waterkant
Cape Town, 8001
South Africa
Hours
Mon – Thu · 09:00 – 18:00
Fri · 09:00 – 14:00
Weekends · by appointment
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